Audi
Ensuring global brand precision across a seamless multi-channel rollout.
(Client)
Audi
(Services)
Integrated Design & Brand Support
Audi
Premium Global Automotive
A meticulous roll-out of digital and physical assets for a world-renowned icon, maintaining the brand’s signature 'Vorsprung' aesthetic at every turn.
Working on a brand as prestigious as Audi during my time at Ogilvy Cape Town was an exercise in absolute design discipline and creative versatility.
This project highlights a diverse mix of deliverables, ranging from the editorial storytelling of a curated travel guide to the fast-paced precision of digital web banner roll-outs.
My role was to ensure that the brand identity remained flawless across every touchpoint. This involved crafting high-impact print ads for national magazines and newspapers, alongside detailed point-of-sale elements, direct mailers, and technical dealership collateral. It was a wonderful exercise in maintaining brand integrity across vastly different scales—ensuring that the same professional ‘heartbeat’ lived in everything from a small-scale digital asset to a full-scale physical showroom experience.
*Projects completed while at Ogilvy Cape Town.
Audi
Ensuring global brand precision across a seamless multi-channel rollout.
(Client)
Audi
(Services)
Integrated Design & Brand Support
Audi
Premium Global Automotive
A meticulous roll-out of digital and physical assets for a world-renowned icon, maintaining the brand’s signature 'Vorsprung' aesthetic at every turn.
Working on a brand as prestigious as Audi during my time at Ogilvy Cape Town was an exercise in absolute design discipline and creative versatility.
This project highlights a diverse mix of deliverables, ranging from the editorial storytelling of a curated travel guide to the fast-paced precision of digital web banner roll-outs.
My role was to ensure that the brand identity remained flawless across every touchpoint. This involved crafting high-impact print ads for national magazines and newspapers, alongside detailed point-of-sale elements, direct mailers, and technical dealership collateral. It was a wonderful exercise in maintaining brand integrity across vastly different scales—ensuring that the same professional ‘heartbeat’ lived in everything from a small-scale digital asset to a full-scale physical showroom experience.
*Projects completed while at Ogilvy Cape Town.
Audi
Ensuring global brand precision across a seamless multi-channel rollout.
(Client)
Audi
(Services)
Integrated Design & Brand Support
Audi
Premium Global Automotive
A meticulous roll-out of digital and physical assets for a world-renowned icon, maintaining the brand’s signature 'Vorsprung' aesthetic at every turn.
Working on a brand as prestigious as Audi during my time at Ogilvy Cape Town was an exercise in absolute design discipline and creative versatility.
This project highlights a diverse mix of deliverables, ranging from the editorial storytelling of a curated travel guide to the fast-paced precision of digital web banner roll-outs.
My role was to ensure that the brand identity remained flawless across every touchpoint. This involved crafting high-impact print ads for national magazines and newspapers, alongside detailed point-of-sale elements, direct mailers, and technical dealership collateral. It was a wonderful exercise in maintaining brand integrity across vastly different scales—ensuring that the same professional ‘heartbeat’ lived in everything from a small-scale digital asset to a full-scale physical showroom experience.
*Projects completed while at Ogilvy Cape Town.