Food Lover's Signature Range
Photography, Retouching & Packaging Design & Art Direction
(Client)
Food Lover's Signature
(Services)
Photography, Retouching, Packaging Design
Food Lover’s Market
Food Lover's Signature Ice Cream Range
Bringing a premium artisanal feel to the freezer aisle through meticulous art direction and sensory-led packaging design.
Creating the Signature Range began with a focus on the anatomy of the perfect scoop. To elevate the brand’s premium positioning, I directed and executed the photography of five distinct variants, capturing every organic ridge and texture of the ice cream.
The process involved intensive post-production—deep etching and retouching individual scoops to highlight the "perfect melt" and delicate droplets that evoke immediate craving. This technical precision was then translated into the final packaging design, where clean typography meets high-fidelity imagery to create a shelf presence that feels both sophisticated and indulgent.
*Created during my time with Hamiltons Advertising.
Food Lover's Signature Range
Photography, Retouching & Packaging Design & Art Direction
(Client)
Food Lover's Signature
(Services)
Photography, Retouching, Packaging Design
Food Lover’s Market
Food Lover's Signature Ice Cream Range
Bringing a premium artisanal feel to the freezer aisle through meticulous art direction and sensory-led packaging design.
Creating the Signature Range began with a focus on the anatomy of the perfect scoop. To elevate the brand’s premium positioning, I directed and executed the photography of five distinct variants, capturing every organic ridge and texture of the ice cream.
The process involved intensive post-production—deep etching and retouching individual scoops to highlight the "perfect melt" and delicate droplets that evoke immediate craving. This technical precision was then translated into the final packaging design, where clean typography meets high-fidelity imagery to create a shelf presence that feels both sophisticated and indulgent.
*Created during my time with Hamiltons Advertising.
Food Lover's Signature Range
Photography, Retouching & Packaging Design & Art Direction
(Client)
Food Lover's Signature
(Services)
Photography, Retouching, Packaging Design
Food Lover’s Market
Food Lover's Signature Ice Cream Range
Bringing a premium artisanal feel to the freezer aisle through meticulous art direction and sensory-led packaging design.
Creating the Signature Range began with a focus on the anatomy of the perfect scoop. To elevate the brand’s premium positioning, I directed and executed the photography of five distinct variants, capturing every organic ridge and texture of the ice cream.
The process involved intensive post-production—deep etching and retouching individual scoops to highlight the "perfect melt" and delicate droplets that evoke immediate craving. This technical precision was then translated into the final packaging design, where clean typography meets high-fidelity imagery to create a shelf presence that feels both sophisticated and indulgent.
*Created during my time with Hamiltons Advertising.