Oryx Brand Identity Development
Brand Strategy & Identity
(Client)
Oryx
(Services)
Brand Identity, Strategy & Design
Oryx
Men’s Health & Performance
Building a brand of significance from the ground up—fusing solid geometry with a strategic vision to redefine the modern men’s health landscape.
The process for Oryx was an immersive brand development journey, starting with deep-tier research and the establishment of core brand beliefs: Resilience, Vitality, and Discipline. This strategic foundation became the heartbeat of a visual identity centred on a custom wordmark. By utilising solid geometry and precise ‘cuts’ within the letterforms, the design communicates a sense of forward momentum and grounded energy.
I worked on crafting the entire brand ecosystem—from selecting premium typefaces and a sophisticated colour palette to designing the UI/UX for the landing page and mobile application. This project is a beautiful example of taking a brand from a blank canvas to a full-scale rollout, creating a cohesive story that lives across digital interfaces, business collateral, and packaging design. It truly shows how thoughtful, strategic design can transform a new vision into a legacy brand.
*Project completed while at Outlook Orange.
Oryx Brand Identity Development
Brand Strategy & Identity
(Client)
Oryx
(Services)
Brand Identity, Strategy & Design
Oryx
Men’s Health & Performance
Building a brand of significance from the ground up—fusing solid geometry with a strategic vision to redefine the modern men’s health landscape.
The process for Oryx was an immersive brand development journey, starting with deep-tier research and the establishment of core brand beliefs: Resilience, Vitality, and Discipline. This strategic foundation became the heartbeat of a visual identity centred on a custom wordmark. By utilising solid geometry and precise ‘cuts’ within the letterforms, the design communicates a sense of forward momentum and grounded energy.
I worked on crafting the entire brand ecosystem—from selecting premium typefaces and a sophisticated colour palette to designing the UI/UX for the landing page and mobile application. This project is a beautiful example of taking a brand from a blank canvas to a full-scale rollout, creating a cohesive story that lives across digital interfaces, business collateral, and packaging design. It truly shows how thoughtful, strategic design can transform a new vision into a legacy brand.
*Project completed while at Outlook Orange.
Oryx Brand Identity Development
Brand Strategy & Identity
(Client)
Oryx
(Services)
Brand Identity, Strategy & Design
Oryx
Men’s Health & Performance
Building a brand of significance from the ground up—fusing solid geometry with a strategic vision to redefine the modern men’s health landscape.
The process for Oryx was an immersive brand development journey, starting with deep-tier research and the establishment of core brand beliefs: Resilience, Vitality, and Discipline. This strategic foundation became the heartbeat of a visual identity centred on a custom wordmark. By utilising solid geometry and precise ‘cuts’ within the letterforms, the design communicates a sense of forward momentum and grounded energy.
I worked on crafting the entire brand ecosystem—from selecting premium typefaces and a sophisticated colour palette to designing the UI/UX for the landing page and mobile application. This project is a beautiful example of taking a brand from a blank canvas to a full-scale rollout, creating a cohesive story that lives across digital interfaces, business collateral, and packaging design. It truly shows how thoughtful, strategic design can transform a new vision into a legacy brand.
*Project completed while at Outlook Orange.